Case
Scaled a New Dental Clinic in Wartime to 4,500+ Patients. Generated $4.5M in Revenue
Health
Complex PPC
B2C Service
Lead Generation
In this case:
About FrankoLab Clinic
FrankoLab is a digital, innovative, and safe dental clinic founded on the basis of one of the largest dental laboratories in Ukraine – FrankoLab.
FrankoLab actually started as one of the biggest dental labs in Ukraine – they’ve been on the market for 9+ years, work with 100+ clinics, and have 40 specialized technicians in-house. Super solid foundation.
In 2023, the team decided to open a clinic. Same building, same standards – but now with direct patient care. That’s where me and my team came in: building the marketing system from scratch.
Confidentiality Notice: Exact advertising spend, lead volumes, CPA, and other commercially sensitive data are confidential. Performance is presented using percentage improvements.
Launching a Clinic in the Toughest Possible Conditions
FrankoLab launched under extremely tough circumstances:
- Zero brand awareness — brand new clinic, no patient base.
- Non-central location — outside the city, low visibility.
- Wartime conditions — constant uncertainty and energy blackouts.
- High cost of launching a clinic — equipment, staff, space.
- Competitive market — clinics with established local presence.
But one major differentiator changed everything: FrankoLab wasn’t just another clinic — it was a full-cycle dental ecosystem that united diagnostics, digital planning, lab work, and final restorations all in-house. This allowed faster turnaround, higher precision, and predictable quality.
Services & Technologies
- Paid Social
- Paid Search
- Content Production
- Influencer Marketing
- CRO Optimization
The FrankoLab team partnered with us to build a scalable, full-funnel patient acquisition system from the ground up — one that could overcome low brand awareness, an out-of-city location, and wartime constraints while establishing the clinic as a trusted, modern dental ecosystem.
We began by crafting a strong digital foundation: shaping FrankoLab’s brand identity, developing premium social media packaging, and producing authoritative content that positioned the clinic as both innovative and medically credible.
Our team deployed a multi-channel acquisition strategy across Meta and Google — combining lead generation campaigns, high-intent search traffic, retargeting flows, and international targeting to reach Ukrainians living abroad who still sought high-quality dental care.
To accelerate trust, we introduced influencer partnerships and UGC content that showcased real patient stories, behind-the-scenes processes, and the unique advantage of FrankoLab’s full in-house production capabilities.
Building a trustworthy online presence
Professional packaging of all social media channels to establish a trustworthy, premium, and medically credible brand presence.
Setting up reliable patient acquisition
Launch of Meta Ads and Google Ads campaigns, including lead generation, high-intent traffic, and both local and international targeting to drive consistent patient acquisition.
Growing trust through real stories
Execution of influencer and UGC marketing to rapidly build trust, increase social proof, and strengthen credibility in the healthcare space.
Reaching ukrainians abroad in a new way
Development of a breakthrough audience strategy targeting Ukrainians abroad, positioning FrankoLab as a trusted clinic worth traveling home for — significantly boosting high-value patient volume.
From Zero Patients to a 4,500+ Client Base in Under Two Years
In just 2.5 years, we grew FrankoLab into a thriving dental brand with a 4,500+ client base, generated 6,616 leads, and improved ROAS by an extraordinary 4081%. Average order value rose from $250 to over $1,000, while conversion rates increased from 38% to 52%, turning the clinic into a highly efficient and profitable growth engine.
Even in wartime, consistent quality, trust-building, and smart processes can create scalable growth.
- A strong, structured marketing system can grow a healthcare brand even during wartime.
- Trust is the number one currency in healthcare — UGC, influencers, and consistent content made this possible.
- Professionally packaged social media dramatically improves ad performance.
- Long-Term Value (LTV) matters more than cheap leads — repeat patients and referrals fueled stable growth.
We worked with Ads4Bizz for several years and were very satisfied with the collaboration. Their team was professional, responsive, and easy to work with. They stayed in touch, quickly addressed any questions, and focused on delivering real results rather than just making promises. We especially appreciated their data-driven approach and continuous optimization of our campaigns. Over time, we saw clear improvements in our advertising performance and overall business growth. The team was proactive and consistently looked for new ways to scale and improve results. We would confidently recommend Ads4Bizz to anyone looking for a reliable and results-oriented digital marketing partner.
Co-Owner of FrankoLab Clinic - Andrii Danischuk
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